John Marshall RobertsPersuasion Tools for Visionaries

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Are you a pragmatic idealist? Do you ever feel frustrated by the thick-headedness of your fellow man? If so--congratulations! Your search for social traction is finally over! On this site you’ll find bold insights and tools to help you systematically overcome cynicism, and rally others towards your cause.
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A former psychology professor, John's unique insight into the psychology of the communication design process has made him a prominent contributor to several pioneering projects over the past decade


John has tested and refined the Transformational Design® principles with audiences spanning the spectrum of values and education levels. Today, he uses these insights to educate and inspire a new generation of socially conscious business leaders, marketers, and activists.


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"John Roberts is a truly inspirational person who lives a passionate life of intelligence and activism.  He has thrown himself into this book, and you will find wisdom and heart on every page"  
~ Roger Wolfson, former speechwriter to senators Kennedy, Kerry, and Wellstone

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